The history of the Hacker-Pschorr Brewery can be traced back as far as 1417. It was founded in Munich, Germany, 99 years before the enactment of the Rheinheitsgebot Purity Law of 1516. The Hacker-Pschorr brewing process has remained virtually unchanged for over 580 years. Something this good just isn't fooled with.
Hacker-Pschorr Weisse is a centuries-old German wheat beer from Bavaria that offers a refreshing taste that is après anything. Wheat beer was originated in the German state of Bavaria in the 15th century. In Germany, it is typically called Weisse beer meaning white or Weizen meaning wheat.
In Bavaria, Germany wheat beers represent nearly 20% of the beer category. What makes the beer distinct is the use of 60% malted wheat and 40% malted barley in the brewing process. Unlike lager, wheat beer is top-fermented at higher temperatures. The top-fermentation and wheat produce hints of clove giving Hacker-Pschorr Weisse a distinct flavor.
Hacker-Pschorr Weisse has a cloudy appearance, characteristic of wheat beer. The cloudy appearance is due to yeast that is retained in the beer. A centrifuge process is used with traditional wheat beers to retain the yeast instead of the typical filtering process used with beers that are clear in appearance. The result is a taste that is authentic and perfect all year-round after a game of hoops, a day on the mountain or just hanging out after work with friends.
When Ludwig I, the Crown Prince of Bavaria, was to celebrate his wedding in Munich in 1810, he decided it was an occasion for all of Bavaria to celebrate. He commissioned Joseph Pschorr, then the brewmaster of the Hacker-Pschorr brewery, among other Munich brewers, to develop special brews to commemorate the occasion. The beer was so good that the party lasted for days and Oktoberfest beer was born.
Subsequent annual celebrations evolved into the city of Munich's world-famous Oktoberfest, which is attended by over 6 million people each year, who in 2003 consumed over 6 million liters of beer. By Munich law, only the six breweries within the city limits of Munich are invited to serve their beer at Oktoberfest. Hacker-Pschorr is one of the six, as is its sister brand, Paulaner.
http://www.hacker-pschorr.de